NATION'S NEWEST REGIONAL RUNNING MAGAZINE - NORCAL RUNNING - TO BE REPRESENTED BY THE ENDURANCE SPORTS MEDIA GROUP

BEND, Oregon - February 10, 2011: The Endurance Sports Media Group, Inc. announced today that it will be the official agency of record with respect to national running footwear, apparel and related industry advertising for Sacramento, California-based Norcal Running Magazine.

Norcal Running Magazine is a new, full color, glossy publication that will be produced five times per year focusing on running and triathlon in the San Francisco Bay Area and Sacramento markets.

"The publisher of Norcal Running shares our passion for endurance sports and is committed to serving the active audience of consumers in this prominent U.S. market," notes Brook Gardner, Director of National Sales and Marketing. "As we continue to grow the footprint of the Group and portfolio of offerings to our advertisers, we strive to create relationships with publishers that have a desire to support their local communities. Our growth strategy and dedication to the endurance sports community across North America is furthered by the partnerships we continue to form with these independent magazine publishers."

"Our new relationship with the Endurance Sports Media Group is a great opportunity to collaborate with the best in our industry," remarks publisher, Courtney Holmes. "This relationship will help us to continue to offer unique, local running and triathlon-related content to inspire our community to become more involved in sport."

For additional information about the Endurance Sports Media Group, the publications it represents, or to request a media kit, please email Brook Gardner at (541) 617-0885 or email brook (at) endurancesportsmedia.com.

About the Endurance Sports Media Group, Inc.
Formed in 2008, the Endurance Sports Media Group represents 23 publications across North America, which serves as the national agency of record for these titles with respect to print and digital media.

The following publications are currently represented by the Endurance Sports Media Group: Chicago Athlete, Endurance Magazine, Florida Running & Triathlon, Get Out There Magazine - East, Get Out There Magazine - West, Hawaii Sport, Liberty Sports, Los Angeles Sports & Fitness, Marathon & Beyond, New England Runner, New York Runner, Norcal Running, Northwest Runner, Ohio Sports & Fitness, Oklahoma Sports & Fitness, Outdoor Athlete, RaceCenter Northwest, Rocky Mountain Running & Triathlon, Runner's Gazette, Silent Sports, Tail Winds, Texas Runner & Triathlete and Washington Running Report.